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Compare Top AI-based Modeling Tools for Marketing Budget Management and Planning
Communicating a message to as many people as possible is the goal of advertising. The most common techniques are TV, radio, and social media. Professionals in marketing… Continue reading
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- 10 Common Marketing Budgeting Mistakes and How to Fix Them
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker’s words may be over a century old, but marketers today can… Continue reading 10 Common Marketing Budgeting Mistakes and How to Fix Them - Go-to-Market Strategy Explained with Examples
Go-to-Market Strategy Explained with Examples What is a Go-to-Market Strategy Go-to-Market strategy for a startup is a part of a Pre-Term Sheet that outlines proposed investment details. Your Go-to-Market strategy… Continue reading Go-to-Market Strategy Explained with Examples - Implement Marketing Mix Modeling in Four Steps
Implement Marketing Mix Modeling in Four Steps Part of the money businesses spend on growth unfortunately is wasted. In attempts to minimize the waste companies use various tools to understand… Continue reading Implement Marketing Mix Modeling in Four Steps - Essential Marketing Metrics for SMO Startups and Global Businesses
Essential Marketing Metrics for SMO Startups and Global Businesses Introduction In the dynamic landscape of digital marketing, Social Media Optimization (SMO) has emerged as a pivotal strategy for startups, midsize… Continue reading Essential Marketing Metrics for SMO Startups and Global Businesses - Comprehensive Guide on Go-to-Market Strategy with Examples
Comprehensive Guide on Go-to-Market Strategy with Examples Typical issues on Go-to-Market Strategy There are two kinds of people who need a Go-to-Market Strategy. These are company executives and marketing managers,… Continue reading Comprehensive Guide on Go-to-Market Strategy with Examples - Achieve Marketing Sustainability and Effectiveness with a Smart Tool
Achieve Marketing Sustainability and Effectiveness with a Smart Tool In today’s rapidly evolving business landscape, companies are increasingly recognizing the importance of sustainability and environmental responsibility. One area that has… Continue reading Achieve Marketing Sustainability and Effectiveness with a Smart Tool - All about Online and Offline Affiliate Marketing Tools
All about Online and Offline Affiliate Marketing Tools Evolution of affiliate marketing While affiliate marketing is now synonymous with the online realm, its roots stretch back to a time before… Continue reading All about Online and Offline Affiliate Marketing Tools - How Uber Wasted Millions on Useless Digital Ads
How Uber Wasted Millions on Useless Digital Ads Uber’s approach to marketing Uber is a ride-hailing company that has been known to spend heavily on advertising. The company invested in… Continue reading How Uber Wasted Millions on Useless Digital Ads - Achieve Excellence with these Technological Marketing Tools
Achieve Excellence with these Technological Marketing Tools Technological marketing opportunities Technological marketing refers to the use of technology to support promotional activities and reach target audiences. It involves leveraging various… Continue reading Achieve Excellence with these Technological Marketing Tools - 8 Tips to Perfect Your Marketing Copywriting
8 Tips to Perfect Your Marketing Copywriting What is marketing copywriting? Copywriting in marketing is focused on creating promotional texts that generate sales, such as sales letters, ads, emails, and… Continue reading 8 Tips to Perfect Your Marketing Copywriting - How to leverage online and offline marketing?
How to leverage online and offline marketing? One of the important steps that ensure business growth is developing a marketing strategy that uses the most effective combination of online and… Continue reading How to leverage online and offline marketing? - How to Leverage Omnichannel Marketing and Measure its Effectiveness?
How to Leverage Omnichannel Marketing and Measure its Effectiveness? As a business, you must be proactive to meet customers halfway and ensure that their experience with you, whatever point of… Continue reading How to Leverage Omnichannel Marketing and Measure its Effectiveness? - Marketing Management in 2023: Challenges and Solutions
Marketing Management in 2023: Challenges and Solutions Marketing management is a crucial aspect of any business that wants to succeed in today’s competitive and volatile landscape. Whether you’re a startup… Continue reading Marketing Management in 2023: Challenges and Solutions - Marketing patents
Marketing Patents In the field of Marketing AI, some possible areas for patent protection include: Artificial intelligence algorithms for consumer behavior analysis and prediction. Machine learning-based methods for target audience… Continue reading Marketing patents - The Importance of Brand Campaigns in a Performance-Driven Advertising Landscape
The Importance of Brand Campaigns in a Performance-Driven Advertising Landscape Advertising campaigns have long been a staple of the marketing world, but the way in which they are executed has… Continue reading The Importance of Brand Campaigns in a Performance-Driven Advertising Landscape - What Marketing Analytics Tool to Choose?
What Marketing Analytics Tool to Choose? AdoptoMedia, Marketing Evolution and Sellforte are all software companies that provide marketing analytics and optimization solutions. However, they have different specific offerings and target… Continue reading What Marketing Analytics Tool to Choose? - Data-Driven Content Marketing: A Modern Approach to Boosting ROI
Data-Driven Content Marketing: A Modern Approach to Boosting ROI 1. Introduction In today’s digital age, data-driven content marketing has become an increasingly popular approach for businesses to reach and engage… Continue reading Data-Driven Content Marketing: A Modern Approach to Boosting ROI - Why Choose AdoptoMedia as Your Marketing Analytics Tool?
Why Choose AdoptoMedia as Your Marketing Analytics Tool? General information about the tool AdoptoMedia is an innovative SaaS company founded in 2017, with presence in Israel and Europe. Their platform… Continue reading Why Choose AdoptoMedia as Your Marketing Analytics Tool? - Is Marketing Evolution the Right Tool for You?
Is Marketing Evolution the Right Tool for You? The main reasons to use Marketing Evolution Marketing Evolution successfully handles a variety of measurement and analytical tasks through its AI-based tools… Continue reading Is Marketing Evolution the Right Tool for You? - Is Sellforte the Right Marketing Analytics Platform for You?
Is Sellforte the Right Marketing Analytics Platform for You? Advantages of Sellforte’s platform Sellforte is a B2B analytics tool for marketing management that performs a variety of tasks through its… Continue reading Is Sellforte the Right Marketing Analytics Platform for You? - Marketing Attribution Software
Marketing Attribution Software Marketing attribution software is a tool that helps evaluate the impact and success of marketing efforts by assigning revenue or conversions to specific marketing channels, campaigns, and… Continue reading Marketing Attribution Software - Marketing creative
Marketing Creative Marketing creative refers to the use of creative elements such as graphics, copywriting, and images to promote a product, service, or brand. It’s a key component of marketing… Continue reading Marketing creative - How to Do Mobile Targeting in the Post-IDFA World?
How to Do Mobile Targeting in the Post-IDFA World? The way users access internet has changed over the last 10 years with the development of technology. Compared to devices in… Continue reading How to Do Mobile Targeting in the Post-IDFA World? - Pros and Cons of Marketing
Pros and Cons of Marketing Marketing, in simple terms, is the act of connecting with potential customers to encourage them to buy a product or service. In general it has… Continue reading Pros and Cons of Marketing - Why Invest in Marketing?
Why Invest in Marketing? Think of marketing efforts as a garden; the more time and effort you put in, the healthier and greener it will be. The same is true… Continue reading Why Invest in Marketing? - Email Marketing Myths
Email Marketing Myths A digital marketing campaign involving emailing promotional or educational messagesto a group of people is known as email marketing. By delivering targeted, individualized communications to the right… Continue reading Email Marketing Myths - Challenges and Opportunities for Digital Marketing in 2023
Traditional and digital marketing share many of the same fundamentals. Still, digital marketing is generally considered a relatively new tool for businesses to communicate with clients and acquire information about… Continue reading Challenges and Opportunities for Digital Marketing in 2023 - What’s New in Sports Marketing?
Sports marketing is a type of marketing that is specifically designed to promote and market sports-related and non-sports-related products and services. It is a broad field that can encompass everything… Continue reading What’s New in Sports Marketing? - International Marketing
As a business scales and starts to conquer new markets, the question of how to most effectively promote products and services to customers in other countries becomes increasingly important. There… Continue reading International Marketing - Types of Advertising Media Channels and their Pros and Cons
Communicating a message to as many people as possible is the goal of advertising. The most common techniques are TV, radio, and social media. Professionals in marketing, advertising, and media… Continue reading Types of Advertising Media Channels and their Pros and Cons - Media Buying: Types, How It Works and Tips for Making the Most of It
When the COVID-19 hit, businesses reduced spending on marketing, but with the pandemic restrictions behind us, budgets have started to climb back. Gartner’s annual survey reveals that marketing budget share… Continue reading Media Buying: Types, How It Works and Tips for Making the Most of It - Role of Data Science in Marketing
Data science is the process of deriving knowledge and insights from information through the application of scientific methods, advanced analytics, algorithms, and domain knowledge. It has revolutionized many industries in… Continue reading Role of Data Science in Marketing - How to Stop Wasting Millions on Digital Advertising?
According to the most recent Next & Co. Digital Media Wastage Report, advertisers continued to waste their digital ad spend in the April to June 2022 quarter, squandering more than… Continue reading How to Stop Wasting Millions on Digital Advertising? - All about AI Marketing: Definition, Use Cases, Tools
In recent years, a growing number of marketers have turned to technology to streamline their operations and enhance user experience and satisfaction. Artificial intelligence-powered marketing platforms are an example of… Continue reading All about AI Marketing: Definition, Use Cases, Tools - The Best Ideas to Effectively Identify and Reach Your Target Audience in 2023
Analyzing and understanding your target audiences is crucial for effective marketing campaigns. This article covers tools for more accurate identification of your target audience and better connection with it. - Compare Top AI-based Modeling Tools for Marketing Budget Management and Planning
How many new customers will we get if we spend this much on advertising? How much do we need to invest in media next year to achieve the sales target?… Continue reading Compare Top AI-based Modeling Tools for Marketing Budget Management and Planning