5 Practical Tips to Boost Your Marketing ROI
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Build an investor-ready growth story with clear sales forecasts, marketing budgets, and EBITDA projections
Get clear, structured answers to investor questions about your growth model, sales forecast, CAC, LTV, marketing budget and EBITDA.
Startup Growth & EBITDA Builder
Build a preliminary one-year GTM strategy and financial model for your pitch deck
Commercial Risk Assessment
Identify commercial risks before investor discussions
Most popular
Go-to-Market strategy for Investors
Find out how much you need to invest in marketing and how many customers you can acquire at your stage — and make your project more fundable
From Go-to-Market Strategy to Financial Model
Turn your GTM inputs into an investor-ready financial model
We have deep insight into the key challenges startups face and help overcome them
How brand investment can increase your valuation in the next funding round — and why underinvesting in your brand can put future growth at risk.
Growth rate and marketing spend benchmarks for your stage. Miss these, and you risk losing investor confidence.
All forecasts and analytics are supported by a clear methodology and relevant case studies.
Independent validation is key — investors are skeptical of internally prepared growth forecasts.
Why our solutions deliver real value
through a practical approach
Enterprise-grade solutions, tailored for startups.
Startups lack experience scaling marketing budgets by 10x in a year.
Startups often struggle to measure and integrate channels beyond Google Analytics.
Deliverables come in practical formats, including PowerPoint and Excel, depending on the service. The free product currently includes a basic Excel P&L model.
Is your growth story
investor-ready?
Service comparison
Startup Growth & EBITDA Builder
Commercial Risk Assessment
Go-to-Market Strategy for Investors (for 1 brand/region)
From Go-to-Market Strategy to Financial Model
Goals
Build a preliminary one-year GTM strategy and financial model for your pitch deck
Identify red flags in your financial plan and improve it before fundraising
Prepare a long-term GTM strategy with channel-specific sales and marketing forecasts
Translate your long-term GTM strategy into a financial model for investor review and fundraising
Analytics
Estimate the marketing budget and channel mix needed to achieve your sales goals, and project EBITDA for the scenario
Asses your financial model and key GTM assumptions
Estimate the potential sales you could achieve with funding from a new investment round
Build revenue and EBITDA scenarios linked to the GTM strategy
Analytics output format
1. PDF report with basic analytics
2. XLS with financial model in industry-specific template
PDF report with:
– financial plan analysis
– traffic-light assessment
– red flags & recommendations
1. PPT with basic and advanced analytics
2. XLS calculator for scenario modeling — including CAC, ROI, customer retention, transactions, GMV, and other key revenue drivers
XLS financial model based on an industry-specific or company template, integrated with the GTM model
Forecast period and granularity
1 year, annual view
–
5 years with monthly and weekly breakdowns
1–5 years, with monthly and weekly breakdowns.
A typical P&L requires a 5-year forecast
KPIs
One primary industry-specific KPI
Any relevant KPI, such as revenue ($), customers, GMV, or transactions
Any relevant KPI, such as new customers, revenue ($), sales, or installations
Any relevant KPI, such as new customers, revenue ($), sales, or installations, with competitor benchmarks linked to their funding rounds
Metrics analyzed
– Next-year paid marketing budget allocation
– Next-year industry specific metric (CPS, ROI, CAC, ROAS, etc)
– Next year EBITDA
– Revenue drivers & assumptions
– Unit economics (margin, LTV)
– CAC and marketing efficiency
– Retention and growth
– Paid marketing budget allocation
– CAC, ROI, ROMI, ROAS
– Long-term brand investment
– Paid marketing budget allocation
– CAC, ROI, ROMI, ROAS
– Long-term brand investment
– Portfolio allocation — optimizing budgets across multiple products and regions
Red flag report
+
(one risk)
+
–
–
Advanced Marketing Materials for GTM Strategy
–
–
+
–
Financial model integrated with GTM strategy
+
(in industry specific template)
–
–
+
Price
Free
€199
€590
€1,190
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FAQ
Startup Growth & EBITDA Builder
Startup Growth & EBITDA Builder creates a preliminary one-year sales, marketing budget and EBITDA scenario. For supported cases, the result includes an XLS workbook with forecast sales volume, required marketing budget, feasibility status and a basic P&L through EBITDA.
Marketing ROI analytics
Marketing ROI analytics involves measuring the return on investment from your marketing activities. CheckMedia provides precise insights into which campaigns drive revenue, helping you allocate budgets more effectively for maximum profitability.
Brand awareness
Brand awareness refers to how familiar your target audience is with your brand. CheckMedia’s tools help quantify and enhance your brand awareness, ensuring your marketing investments effectively build recognition and recall.
FP&A
Financial Planning & Analysis (FP&A) involves forecasting and analyzing a company’s financial performance. CheckMedia empowers FP&A teams with data-driven marketing insights, ensuring financial decisions align with marketing effectiveness and business growth.
Path to profitability
Path to profitability describes strategic actions taken to transition a company toward sustainable profitability. CheckMedia’s analytics highlight identify profitable marketing channels, guiding businesses clearly and effectively along their path to sustained profit growth.
GTM strategy
A Go-to-Market strategy defines how a company will reach customers and scale across markets and channels, with budgets and sales targets increasing as the business grows. CheckMedia connects these assumptions to financial forecasts and investor-ready growth scenarios.
Brand portfolio
A brand portfolio is a collection of brands or products managed by one company. CheckMedia helps allocate marketing investment across the portfolio and evaluate each brand’s contribution to sales and profitability.
Brandformance strategy
A brandformance strategy combines brand-building and performance marketing to drive both long-term brand equity and short-term revenue growth. CheckMedia helps implement effective brandformance strategies by measuring the direct financial impact of branding activities.
CFO
The Chief Financial Officer (CFO) manages financial risks and strategies to drive profitability. CheckMedia equips CFOs with advanced analytics on marketing effectiveness and spend, helping them make financially sound decisions to maximize ROI.