5 Practical Tips to Boost Your Marketing ROI
5 Practical Tips to Boost Your Marketing ROI In this article, we will explore five practical recommendations that can help your company analyze and enhance...
Build an investor-ready growth story with clear sales, marketing budget and EBITDA assumptions
Get clear, structured answers to investor questions about your growth model, sales forecast, CAC, LTV, marketing budget and EBITDA.
Startup Growth & EBITDA Builder
Build a preliminary one-year GTM strategy and financial model for your pitch deck
Commercial Risk Assessment
Make commercial risks visible before investor discussions.
Most popular
Go-to-Market strategy for Investors
Find out how much marketing investment you need and how many customers you can acquire at your stage — make your project fundable
Go-to-Market Strategy to Financial Model
Put your ready GTM inputs into the financial model investors review
We have deep insight into the key challenges startups face and confidently help overcome them
How brand investments increase valuation in the next funding round — without it, you risk killing the startup.
Growth speed and marketing spend benchmarks for your stage. Miss these, and you’re out.
Every forecast and analytics comes with methodology and cases.
Independent validation is key — self-made growth forecasts are ignored.
Why our solutions deliver real value
and take a practical approach
Built for enterprises, tailored for startups.
Startups lack experience with scaling marketing investments 10x annually.
Startups don’t know how to add non-GA measurable channels.
Outputs are delivered in practical formats — including PPT and XLS, depending on the service. The free product currently provides a basic XLS P&L model.
Is your growth story
investor-ready?
Service comparison
Startup Growth & EBITDA Builder
Commercial Risk Assessment
Go-to-Market Strategy for Investors (for 1 brand/region)
Go-to-Market Strategy to Financial Model
Goals
Build a preliminary one-year GTM strategy and financial model for your pitch deck
Identify red flags in your financial plan and improve it before fundraising
Prepare a long-term GTM strategy with channel-specific sales and marketing forecasts
Translate a long-term GTM strategy into a financial model for investor review and fundraising
Analytics
Estimate the marketing budget and channels you need to achieve your sales goals. Estimate EBITDA for this scenario
Asses your financial model and key GTM assumptions
Estimate the potential sales you could achieve with a new investment round
Build revenue and EBITDA scenarios linked to the GTM strategy
Analytics result format
1. PDF report with basic analytics
2. XLS with financial model in industry-specific template
PDF report with:
– financial plan analytics
– traffic-light assessment
– red flags & recommendations
1. PPT with basic and advanced analytics
2. XLS calculator for scenario modeling — including CAC, ROI, customer retention, transactions, GMV, and other key revenue drivers
XLS financial model in industry-specific template or company template with GTM-model
Forecast period and granularity
1 year, annual view
–
5 years with monthly and weekly breakdowns
1 to 5-year with monthly and weekly breakdowns.
Typical P&L needs 5 years forecast plan
KPI
One primary industry-specific KPI
Any (revenue ($), Customers, GMV, transactions and etc.)
Any (number of new customers, revenue ($), number of sales or installations and ect.)
Any (number of new customers, revenue ($), number of sales or installations and ect.) competitors benchmarks linked to their investment round
Analyzed metrics
– Next-year paid marketing budget allocation
– Next-year industry specific metric (CPS, ROI, CAC ROAS, etc)
– Next year EBITDA
– Revenue drivers & assumptions
– Unit economics (margin, LTV)
– CAC & marketing efficiency
– Retention and growth
– Paid marketing budget allocation
– CAC, ROI, ROMI, ROAS
– Long term brand investment
– Paid marketing bidget allocation CAC, ROI, ROMI, ROAS
– Long-term brand investment
– Portfolio allocation — budget allocation for managing multiple products/regions
Red flags report
+
(one risk)
+
–
–
Advanced Marketing Materials for your Go-To-Marketing Strategy
–
–
+
–
Financial Model connected to Go-To-Market strategy
+
(in industry specific template)
–
–
+
Price
Free
€ 199
€ 590
€ 1,190
Latest in our blog
How we Reduced CAC and Implemented FP&A for a Lottery Operator
How we Reduced CAC and Implemented FP&A for a Lottery Operator In this case study, we outline how we helped a client to implement transparent...
5 Best Go-to-Market Consulting Firms and Free Resources They Offer
5 Best Go-to-Market Consulting Firms and Free Resources They Offer In this article, we review five consulting services that specialize in Go-to-Market (GTM) strategy or...
FAQ
Startup Growth & EBITDA Builder
Startup Growth & EBITDA Builder creates a preliminary one-year sales, marketing budget and EBITDA scenario. For supported cases, the result includes an XLS workbook with forecast sales volume, required marketing budget, feasibility status and a basic P&L through EBITDA.
Marketing ROI analytics
Marketing ROI analytics involves measuring the return on investment from your marketing activities. With CheckMedia, gain precise insights into which campaigns drive revenue, helping you allocate budgets effectively for maximum profitability.
Brand awareness
Brand awareness refers to how familiar your target audience is with your brand. CheckMedia’s tools help quantify and enhance your brand awareness, ensuring your marketing investments effectively build recognition and recall.
FP&A
Financial Planning & Analysis (FP&A) involves forecasting and analyzing a company’s financial performance. CheckMedia empowers FP&A teams with data-driven marketing insights, ensuring financial decisions align with marketing effectiveness and business growth.
Path to profitability
Path to profitability describes strategic actions taken to transition a company toward sustainable profitability. CheckMedia’s analytics highlight profitable marketing channels, guiding businesses clearly and effectively along their path to sustained profit growth.
GTM strategy
A Go-to-Market strategy defines how a company will reach customers and scale through specific markets, channels, budgets and sales targets. CheckMedia connects these assumptions to financial forecasts and investor-ready growth scenarios.
Brand portfolio
A brand portfolio is a collection of brands or products managed by one company. CheckMedia helps allocate marketing investment across the portfolio and evaluate each brand’s contribution to sales and profitability.
Brandformance strategy
Brandformance strategy combines brand-building and performance marketing to drive both long-term brand equity and short-term revenue growth. CheckMedia helps implement effective brandformance strategies by clearly measuring the direct financial impact of branding activities.
CFO
The Chief Financial Officer (CFO) manages financial risks and strategies to drive profitability. CheckMedia equips CFOs with advanced analytics on marketing effectiveness and spend, helping them make financially sound decisions to maximize ROI.