Privacy Policy

Privacy policy

This Privacy Policy describes how your personal data is collected, used, and deleted while you visit our website, register an account, and use Services provided via the website.

The controller of your personal data is Adoptomedia OÜ, a company registered and acting under the laws of Estonia, registry code 14183843 (CheckMedia, we, or us).

Any references or links to third-party websites, services or products are subject to separate privacy policies and terms that CheckMedia does not control nor is responsible for. Please read third-party policies additionally to understand their scope. CheckMedia never knowingly adds any references or links to third parties that have a negative impact on your privacy, but we cannot take responsibility for their actions if those third parties are not our service providers.

1. General Provisions

1.1 CheckMedia ensures that the processing of personal data is in accordance with the legislation regarding the protection and security of personal data (including the General Data Protection Regulation of the European Union, GDPR), other personal data protection legislation, and good business practices.

1.2 CheckMedia considers the privacy of individuals and the protection of their data important and makes the best efforts to ensure the security and protection of the information system and other data carriers.

2. Definitions

2.1 Processing of personal data means viewing, collecting, saving, storing, altering, transmitting, or receiving personal data and other activities related to personal data.

2.2 Platform means the website provided by CheckMedia and/or the data processors.

2.3 Services means the services provided by CheckMedia.

3. Purpose and Legal Basis for Processing Personal Data

3.1 CheckMedia processes personal data necessary for providing Services as well as other data processing activities in connection with providing the Services. 

3.2 In general, the legal basis for such a purpose is carried out in accordance with: Article 6(1)(a) of the GDPR (you have consented to the specific data processing), Article 6(1)(b) of the GDPR (necessary for the performance of the contract or taking steps at your specific request prior to entering into a contract), Article 6(1)(c) of the GDPR (processing is necessary for compliance with a legal obligation), or Article 6(1)(f) of the GDPR (necessary for legitimate interests provided that those interests are not outweighed by your rights and interests). 

3.3 CheckMedia processes the following personal data:

Processing activityData categoriesPurposeLegal basis
User registrationName, email address, phone numberTo create and manage user accounts for accessing the ServicesContractual obligation
Payment and billingFinancial data, Pricing plan dataTo perform accounting obligationsLegal obligation
Use of AI-powered go-to-market strategy generatorName, E-mailTo generate customized go-to-market strategy plans for users of the ServicesContractual obligation
Use of Advanced GTM servicesMaterials, documents, data, or other information provided in connection with the Advanced GTMProviding advanced go-to-market strategyContractual obligation
Website and related product maintenance and qualityIP address of the device, Device screen size, Device type (unique device identifiers), Browser information, Geographic location (country only)Providing the Platform and functionalitiesContractual obligation
Web visitor analyticsOnline identifiers (including cookie identifiers and IP addresses)Website visitor statisticsConsent
User communication and request resolvingName, E-mail, User request content and communicationTo provide customer support and respond to inquiriesContractual obligation
Newsletters and offersName, E-mail addressTo send users newsletters, special offers, and updates related to the Services. You can opt-out of our marketing emails at any time

4. How We Collect Personal Data

4.1 The personal information we process is provided to us directly by you in order to register yourself as our Platform user while you use our Services. The data you insert during the subscription is required to provide the Services.

4.2 In addition, we may also collect your personal data indirectly. When visiting our Platform, we and our service providers may collect certain data using tracking technologies like cookies, web beacons and similar technologies. The use of web cookies is described on our website in the cookie banner.

4.3 Indirectly collected data may fall under the terms of third-party privacy policies while they act as independent data controllers. Please read those separately.

5. Disclosure of Personal Data

5.1 Any data you provide will not be publicly displayed or shared with other users. CheckMedia employees and business partners have access to personal data to the extent necessary for the performance of their work duties and are covered by confidentiality obligations.

5.2 CheckMedia engages third-party service providers to provide, run, and maintain the Platform on our behalf. These service providers have access to your personal data only to the extent necessary to perform their services, and they are contractually obligated to maintain the confidentiality and security of your information.

5.3 We may disclose your personal data if required to do so by law or in good faith belief that such action is necessary to comply with legal obligations, such as platform exchange of tax information or anti-money laundering obligations.

5.4 We share your personal data with:

Categories of RecipientsReason for SharingTerritory
Service providersWe work with service providers that work on our behalf which may need access to certain personal data to provide their services to us. These companies include those we have hired to operate the technical infrastructure that we need to provide service and assist in protecting and securing our systems and services as well as for business management and marketing. AWS – HostingGoogle analytics (GA4) – Data analyticsHotjar – Behavioural analyticsHubSpot – Customer resource managementEEA (Frankfurt)
Communication platformsTo facilitate the interaction between users and the AI-powered go-to-market strategy generator, enabling the exchange of messages and data inputs necessary for generating go-to-market strategies. The platform provider is, you agree to processing your personal data while using the service, refer to the privacy policy for more details. We additionally use the ChatGPT app provided by to generate the go-to-market strategy based on your input. When using the ChatGPT integration within the App, your usage will be subject to the ChatGPT Privacy Policy and Terms of Use. You can opt out of sharing user-generated content with the ChatGPT model via this link.EEA
Payment providersFor payment services we use Stripe. Payment service providers process your data separately as data controllers and thus their privacy policy applies.EEA
Advertising partnersWe work with advertising partners to enable us to customize the advertising content you may receive. These partners help us deliver more relevant ads and promotional messages to you, which may include interest-based advertising, contextual advertising, and generic advertising (Google, Hotjar, HubSpot). We and our advertising partners process certain personal data to help us understand your interests or preferences so that we can deliver advertisements that are more relevant to you. When doing this, we take into account the data protection requirements regarding your consent and opt-out.EEA
Partner companiesSome Services may also be provided by our partner companies, Quantitative Solutions lab or Astelion Kapelyushnik Business Advisory Ltd.EEA + Israel

6. Transmission of Personal Data

6.1 CheckMedia processes personal data in the European Union (EU) and within the European Economic Area (EEA). CheckMedia receives, transmits, and processes personal data only digitally.

6.2 If we use service providers that process your data outside the EEA, we make sure that the transfer of your personal data is carried out in accordance with applicable privacy laws and, in particular, that appropriate contractual, technical, and organisational measures are in place (e.g. additional safeguards through Standard Contractual Clauses).

7. Security of Personal Data

7.1 We have taken necessary technical and organizational security measures to protect your personal data against accidental or unlawful destruction, loss or alteration and against unauthorized disclosure, abuse, or other processing in violation of applicable laws.

8. Retention of Personal Data

8.1 The storage period of personal data depends on the legal obligations to store data (i.e. accounting regulations), contractual obligations, legitimate interest to provide the best services, or your explicit consent:

Data typePurposeRetention time
User Account InformationTo manage accounts on the platform and provide access to servicesRetained for the duration of the services, and for a period of 3 years after the last login to comply with legal obligations or legitimate interests
Financial dataAccounting law obligations7 years after the end of the current fiscal year
IP address of the device, Device screen size, Device type (unique device identifiers), Browser information, Geographic location (country only)Providing the Platform and functionalitiesUntil account deletion and cookie retention time
Online identifiers (including cookie identifiers and IP addresses)Website visitor statisticsUntil cookie retention time or request for data deletion
Name, E-mail, User request content and communicationClient supportUntil account deletion
User Name, Phone number, E-mail addressMarketingUntil withdrawal of consent
Name, E-mail provided in connection with the Simple  GTMUse of AI-powered go-to-market strategy generatorUntil the deletion of data by You
Materials, documents, data, or other information provided in connection with the Advanced GTMProviding advanced go-to-market strategyUntil deletion of data by You or not later than 3 years of using the service

9. Rights of the Data Subject

9.1 You as the data subject shall at all times have the right:

9.1.1 to be informed and to access personal data (You may get information regarding your personal data processed by us, accessed via the Platform);

9.1.2 to data portability (You have the right to receive your personal data from us in a structured, commonly used and machine-readable format and to independently transmit those data to a third party);

9.1.3 to erasure (You have the right to have personal data we process about you erased from our systems if the personal data are no longer necessary for the related purposes);

9.1.4 to object and restrict (You have the right to object to the processing of your personal data and restrict it in certain cases);

9.1.5 to rectification (You have the right to make corrections to your personal data);

9.1.6 to withdraw consent (if You have given us consent to process your personal data, You may withdraw said consent at any time).

9.2 In order to exercise these rights, please contact The application shall be responded to within a maximum of 30 calendar days.

10. Additional Provisions

10.1 With your explicit consent, we may send you our newsletter and marketing offers. You may opt out of these messages. Please note that email marketing messages, if used, include an opt-out mechanism within the message itself (e.g. an unsubscribe link in the messages we send to you). Clicking on the link will opt you out of further messages. You may also opt-out on your account settings in case this option is available. We may also use social media tools to market our products and services. As social media and web analytics providers act as separate data controllers, there might be consent or opt-out requirements also on their side.

10.2 If you have questions or concerns about our use of your personal information, feel free to contact us at You may also lodge a complaint to the supervisory authority, the Estonian Data Protection Inspectorate,

10.3 CheckMedia has the right to change the conditions for processing personal data. In the event, that there are substantial changes, CheckMedia will provide at least 1 (one) month’s notice in advance through the Platform before the substantial changes take effect.

10.4 The conditions for processing personal data are valid from 19.02.2024.