Why Invest in Marketing?

Why Invest in Marketing?

Think of marketing efforts as a garden; the more time and effort you put in, the healthier and greener it will be. The same is true for marketing – invest in your efforts now so that you can reap the rewards later. Keep in mind that your investments will not get you overnight results, just like trees cannot bear fruit immediately after you plant them.

As technology and consumer preferences continue to evolve, businesses need to keep up with the times by leveraging effective marketing strategies that will help them stand out from their competitors. And predictions have already been made for 2023, namely that businesses will pay 20% more for martech.

These spendings should definitely be considered not as costs, but as investments, because companies that measure marketing effectiveness tend to perform better than their competitors that don’t. With advanced analytics tools you can demonstrate the forecast of marketing contribution to business KPIs to the finance department that trusts only numbers.According to Forrester, companies spent approximately $3.6 trillion on marketing in 2021, exceeding the pre pandemic numbers. The market is still growing, which means that there’s a lot of potential for businesses to capitalize on by investing in marketing.

Why invest in marketing: 3 key reasons

Here are three popular and lucrative reasons:

  • Open doors for your business – Creating targeted campaigns and using the right tools can help you break into new markets or expand your reach. Utilizing the right channels, such as search engine optimization (SEO) or social media advertising, will help you build brand recognition and gain visibility.
  • Improve brand positioning – With effective advertising, you can show consumers why your business stands out from the competition. Use targeted messaging, storytelling, and visuals to create a strong presence online that resonates with potential customers.
  • Amp up profitability – Investing in promotion can help you increase your profit margins and boost sales. By targeting the right audience, creating personalized campaigns, and optimizing your digital presence, you can maximize return on investment (ROI).

Tailoring your strategy

And while you’re curating your new media plan, there are a couple of things to keep in mind:

Develop a customer-focused marketing plan

Resonate the right message to the right audience with the right approach. This includes analyzing customer needs and preferences, researching competitors, creating a comprehensive strategy that meets company objectives, and evaluating results regularly.

Identify innovative ways to connect with customers

The digital world is constantly changing, and it’s vital to stay ahead of the curve by experimenting with different platforms and ways to engage customers. Whether it’s trying a new tactic like influencer marketing or a tool like an AI chatbot, taking risks to find innovative avenues for customer connection can lead to great success.

Assess your key performance indicators in advance

Reduce your marketing losses by analyzing your capabilities and goals in advance. This is particularly relevant for startup businesses. CheckMedia offers an automated service aimed at assisting you in the validation of your go-to-market strategy. To this end, we will prompt you to share five key inputs relating to your go-to-market strategy, following which our service will furnish an answer to the critical question: “Do I have an adequate marketing budget to execute my go-to-market strategy?”


The bottom line is that investing in marketing can help you stay competitive in an ever-evolving environment. Businesses need to stay up to date with the latest trends and technologies, and by leveraging effective strategies, you can make sure that your business stands out from the competition. So why invest in marketing? To propel your business forward and unlock its full potential.

The next question you should be asking is ‘How to invest in marketing?’. AI-based media mix tools can help you maximize ROI with a given budget or calculate how much money you need to spend to achieve a certain brand awareness level or attract a certain number of new clients.