International Marketing

As a business scales and starts to conquer new markets, the question of how to most effectively promote products and services to customers in other countries becomes increasingly important. There are a number of different ways to approach international marketing, and the most effective strategy depends on the products or services being offered as well… Continue reading International Marketing

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Types of Advertising Media Channels and their Pros and Cons

Communicating a message to as many people as possible is the goal of advertising. The most common techniques are TV, radio, and social media. Professionals in marketing, advertising, and media planning are constantly developing strategies to explore the benefits and drawbacks of different types of ads and marketing communication. The Definition of Advertising Media Advertising… Continue reading Types of Advertising Media Channels and their Pros and Cons

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Media Buying: Types, How It Works and Tips for Making the Most of It

When the COVID-19 hit, businesses reduced spending on marketing, but with the pandemic restrictions behind us, budgets have started to climb back. Gartner’s annual survey reveals that marketing budget share has increased by 3% since 2021 reaching 9.5% of company revenue. And growing budgets mean more work for media buyers. Challenging times are not over… Continue reading Media Buying: Types, How It Works and Tips for Making the Most of It

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Role of Data Science in Marketing

Data science is the process of deriving knowledge and insights from information through the application of scientific methods, advanced analytics, algorithms, and domain knowledge. It has revolutionized many industries in recent years, and marketing is no exception. Mckinsey’s research demonstrates that marketers implementing data science in decisions-making process increase client acquisition by 23 times, customer… Continue reading Role of Data Science in Marketing

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How to stop wasting millions on digital advertising?

According to the most recent Next & Co. Digital Media Wastage Report, advertisers continued to waste their digital ad spend in the April to June 2022 quarter, squandering more than $94.3 million despite increased advertising budgets post-pandemic. The amount of digital ad waste, which averages 41% of audited spending, is a little less than the… Continue reading How to stop wasting millions on digital advertising?

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All about AI Marketing: Definition, Use Cases, Tools

In recent years, a growing number of marketers have turned to technology to streamline their operations and enhance user experience and satisfaction. Artificial intelligence-powered marketing platforms are an example of such innovations helping businesses worldwide to optimize planning processes and a lot more. These platforms allow marketers to gather more detailed information about potential customers,… Continue reading All about AI Marketing: Definition, Use Cases, Tools

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Compare Top AI-based Modeling Tools for Marketing Budget Management and Planning

How many new customers will we get if we spend this much on advertising? How much do we need to invest in media next year to achieve the sales target? Which communication channels really contribute to business KPIs and which ones only waste our money? If you have to deal with these questions on a… Continue reading Compare Top AI-based Modeling Tools for Marketing Budget Management and Planning

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