Category: Research

Marketing Patents In the field of Marketing AI, some possible areas for patent protection include: Artificial intelligence algorithms for consumer behavior analysis and prediction. Machine learning-based methods for target audience segmentation. Natural language processing (NLP) techniques for sentiment analysis and customer feedback analysis. AI-powered chatbots and virtual assistants for customer service and lead generation. Advanced… Continue reading Marketing patents

The Importance of Brand Campaigns in a Performance-Driven Advertising Landscape Advertising campaigns have long been a staple of the marketing world, but the way in which they are executed has evolved dramatically over the years. While performance campaigns have traditionally been the focus, more and more companies are realizing how important brand campaigns are in… Continue reading The Importance of Brand Campaigns in a Performance-Driven Advertising Landscape

What Marketing Analytics Tool to Choose? AdoptoMedia, Marketing Evolution and Sellforte are all software companies that provide marketing analytics and optimization solutions. However, they have different specific offerings and target markets. You can read more detailed separate articles on each company by clicking on the links above. And below is a brief comparison of the… Continue reading What Marketing Analytics Tool to Choose?

Data-Driven Content Marketing: A Modern Approach to Boosting ROI 1. Introduction In today’s digital age, data-driven content marketing has become an increasingly popular approach for businesses to reach and engage with their target audience. With the abundance of data available, marketers can now leverage insights to create more personalized and targeted campaigns that resonate with… Continue reading Data-Driven Content Marketing: A Modern Approach to Boosting ROI

Why Choose AdoptoMedia as Your Marketing Analytics Tool? General information about the tool AdoptoMedia is an innovative SaaS company founded in 2017, with presence in Israel and Europe. Their platform helps to optimize marketing and advertising efforts, making them more efficient and effective for businesses of all sizes. It provided AI-powered predictive analytics with necessary… Continue reading Why Choose AdoptoMedia as Your Marketing Analytics Tool?

Is Marketing Evolution the Right Tool for You? The main reasons to use Marketing Evolution Marketing Evolution successfully handles a variety of measurement and analytical tasks through its AI-based tools and services, some of which include: Cross-channel measurement: The platform provides a holistic view of marketing performance across all media channels, including traditional and digital.… Continue reading Is Marketing Evolution the Right Tool for You?

Is Sellforte the Right Marketing Analytics Platform for You? Advantages of Sellforte’s platform Sellforte is a B2B analytics tool for marketing management that performs a variety of tasks through its product, some of which include: Lead Scoring: Using machine learning algorithms helps to score leads based on their likelihood to convert, allowing companies to prioritize… Continue reading Is Sellforte the Right Marketing Analytics Platform for You?

Marketing Attribution Software Marketing attribution software is a tool that helps evaluate the impact and success of marketing efforts by assigning revenue or conversions to specific marketing channels, campaigns, and touchpoints. The attribution software provides insights into how different marketing activities contribute to customer journeys and conversions, and calculates the return on investment (ROI) for… Continue reading Marketing Attribution Software

Marketing Creative Marketing creative refers to the use of creative elements such as graphics, copywriting, and images to promote a product, service, or brand. It’s a key component of marketing that aims to grab the attention of the target audience, create a memorable brand image, and drive engagement and sales. Use marketing creative to build… Continue reading Marketing creative

How to Do Mobile Targeting in the Post-IDFA World? The way users access internet has changed over the last 10 years with the development of technology. Compared to devices in the late ‘00s, today phones successfully compete with and replace desktop computers. Statistics show that mobile devices are responsible for about 60% of internet traffic… Continue reading How to Do Mobile Targeting in the Post-IDFA World?