In recent years, a growing number of marketers have turned to technology to streamline their operations and enhance user experience and satisfaction. Artificial intelligence-powered marketing platforms are an example of such innovations helping businesses worldwide to optimize planning processes and a lot more. These platforms allow marketers to gather more detailed information about potential customers,… Continue reading All about AI Marketing: Definition, Use Cases, Tools
Category: Research
The Best Ideas to Effectively Identify and Reach Your Target Audience in 2023
Analyzing and understanding your target audiences is crucial for effective marketing campaigns. This article covers tools for more accurate identification of your target audience and better connection with it.
Compare Top AI-based Modeling Tools for Marketing Budget Management and Planning
How many new customers will we get if we spend this much on advertising? How much do we need to invest in media next year to achieve the sales target? Which communication channels really contribute to business KPIs and which ones only waste our money? If you have to deal with these questions on a… Continue reading Compare Top AI-based Modeling Tools for Marketing Budget Management and Planning