Category: Research

How to Do Mobile Targeting in the Post-IDFA World? The way users access internet has changed over the last 10 years with the development of technology. Compared to devices in the late ‘00s, today phones successfully compete with and replace desktop computers. Statistics show that mobile devices are responsible for about 60% of internet traffic… Continue reading How to Do Mobile Targeting in the Post-IDFA World?

Pros and Cons of Marketing Marketing, in simple terms, is the act of connecting with potential customers to encourage them to buy a product or service.  In general it has much more benefits than drawbacks. Even though marketing activities are costly and time-consuming, they increase brand awareness, bring new clients and stimulate the company growth… Continue reading Pros and Cons of Marketing

Why Invest in Marketing? Think of marketing efforts as a garden; the more time and effort you put in, the healthier and greener it will be. The same is true for marketing – invest in your efforts now so that you can reap the rewards later. Keep in mind that your investments will not get… Continue reading Why Invest in Marketing?

Email Marketing Myths A digital marketing campaign involving emailing promotional or educational messagesto a group of people is known as email marketing. By delivering targeted, individualized communications to the right audience, email marketing promotes engagement and purchases. It can be used to advertise products or services, remind about the abandoned cart, cultivate client loyalty, or… Continue reading Email Marketing Myths

Traditional and digital marketing share many of the same fundamentals. Still, digital marketing is generally considered a relatively new tool for businesses to communicate with clients and acquire information about their habits. Today, both strategies are commonly integrated into organizations’ efforts. Marketing activities are focused on enhancing a company’s market share for its products or… Continue reading Challenges and Opportunities for Digital Marketing in 2023

Sports marketing is a type of marketing that is specifically designed to promote and market sports-related and non-sports-related products and services. It is a broad field that can encompass everything from advertising and sponsorships to event management and public relations. With millennials switching to new platforms to access sports, the role of traditional media and… Continue reading What’s New in Sports Marketing?

As a business scales and starts to conquer new markets, the question of how to most effectively promote products and services to customers in other countries becomes increasingly important. There are a number of different ways to approach international marketing, and the most effective strategy depends on the products or services being offered as well… Continue reading International Marketing

Communicating a message to as many people as possible is the goal of advertising. The most common techniques are TV, radio, and social media. Professionals in marketing, advertising, and media planning are constantly developing strategies to explore the benefits and drawbacks of different types of ads and marketing communication. The Definition of Advertising Media Advertising… Continue reading Types of Advertising Media Channels and their Pros and Cons

When the COVID-19 hit, businesses reduced spending on marketing, but with the pandemic restrictions behind us, budgets have started to climb back. Gartner’s annual survey reveals that marketing budget share has increased by 3% since 2021 reaching 9.5% of company revenue. And growing budgets mean more work for media buyers. Challenging times are not over… Continue reading Media Buying: Types, How It Works and Tips for Making the Most of It

Data science is the process of deriving knowledge and insights from information through the application of scientific methods, advanced analytics, algorithms, and domain knowledge. It has revolutionized many industries in recent years, and marketing is no exception. Mckinsey’s research demonstrates that marketers implementing data science in decisions-making process increase client acquisition by 23 times, customer… Continue reading Role of Data Science in Marketing