Category: Research

Go-to-Market Strategy Explained with Examples What is a Go-to-Market Strategy Go-to-Market strategy for a startup is a part of a Pre-Term Sheet that outlines proposed investment details. Your Go-to-Market strategy has to be comprehensive and validated to impress the investor and secure the budget for market expansion. A good GTM strategy includes a detailed description… Continue reading Go-to-Market Strategy Explained with Examples

Implement Marketing Mix Modeling in Four Steps Part of the money businesses spend on growth unfortunately is wasted. In attempts to minimize the waste companies use various tools to understand what activities really work. Every approach has some limitations and even the widely used multi-touch attribution method is losing its effectiveness with elimination of third-party… Continue reading Implement Marketing Mix Modeling in Four Steps

Achieve Marketing Sustainability and Effectiveness with a Smart Tool In today’s rapidly evolving business landscape, companies are increasingly recognizing the importance of sustainability and environmental responsibility. One area that has garnered our attention is the role of sustainable marketing in influencing carbon emissions. CheckMedia’s approach to sustainable marketing practices At CheckMedia, we recognize that conventional… Continue reading Achieve Marketing Sustainability and Effectiveness with a Smart Tool

All about Online and Offline Affiliate Marketing Tools Evolution of affiliate marketing While affiliate marketing is now synonymous with the online realm, its roots stretch back to a time before the digital era. This promotion strategy is centered around drawing customers by rewarding those who vouched for a product. The first affiliate marketing program on… Continue reading All about Online and Offline Affiliate Marketing Tools

How Uber Wasted Millions on Useless Digital Ads Uber’s approach to marketing Uber is a ride-hailing company that has been known to spend heavily on advertising. The company invested in various forms of advertising, such as TV commercials, billboards, and online ads, to raise brand awareness and attract new customers. However, some analysts have criticized… Continue reading How Uber Wasted Millions on Useless Digital Ads

Achieve Excellence with these Technological Marketing Tools Technological marketing opportunities Technological marketing refers to the use of technology to support promotional activities and reach target audiences. It involves leveraging various digital tools, platforms, and channels to gather data, create, and distribute ad messages, and measure their impact. Here we will talk about examples of technological… Continue reading Achieve Excellence with these Technological Marketing Tools

8 Tips to Perfect Your Marketing Copywriting What is marketing copywriting? Copywriting in marketing is focused on creating promotional texts that generate sales, such as sales letters, ads, emails, and product descriptions, with the goal of persuading interested shoppers to make a purchase. Good marketing copywriting is clear, concise, and written in a way that… Continue reading 8 Tips to Perfect Your Marketing Copywriting

How to leverage online and offline marketing? One of the important steps that ensure business growth is developing a marketing strategy that uses the most effective combination of online and offline activities for your specific product and business goals. When it comes to reaching certain objectives, some options have distinct advantages and work better. In… Continue reading How to leverage online and offline marketing?

How to Leverage Omnichannel Marketing and Measure its Effectiveness? As a business, you must be proactive to meet customers halfway and ensure that their experience with you, whatever point of interaction they come across or choose, is consistent with your brand and convenient. Omnichannel marketing is a strategic approach that helps businesses to provide a… Continue reading How to Leverage Omnichannel Marketing and Measure its Effectiveness?