Month: March 2023

Data-Driven Content Marketing: A Modern Approach to Boosting ROI 1. Introduction In today’s digital age, data-driven content marketing has become an increasingly popular approach for businesses to reach and engage with their target audience. With the abundance of data available, marketers can now leverage insights to create more personalized and targeted campaigns that resonate with… Continue reading Data-Driven Content Marketing: A Modern Approach to Boosting ROI

Why Choose AdoptoMedia as Your Marketing Analytics Tool? General information about the tool AdoptoMedia is an innovative SaaS company founded in 2017, with presence in Israel and Europe. Their platform helps to optimize marketing and advertising efforts, making them more efficient and effective for businesses of all sizes. It provided AI-powered predictive analytics with necessary… Continue reading Why Choose AdoptoMedia as Your Marketing Analytics Tool?

Is Marketing Evolution the Right Tool for You? The main reasons to use Marketing Evolution Marketing Evolution successfully handles a variety of measurement and analytical tasks through its AI-based tools and services, some of which include: Cross-channel measurement: The platform provides a holistic view of marketing performance across all media channels, including traditional and digital.… Continue reading Is Marketing Evolution the Right Tool for You?

Is Sellforte the Right Marketing Analytics Platform for You? Advantages of Sellforte’s platform Sellforte is a B2B analytics tool for marketing management that performs a variety of tasks through its product, some of which include: Lead Scoring: Using machine learning algorithms helps to score leads based on their likelihood to convert, allowing companies to prioritize… Continue reading Is Sellforte the Right Marketing Analytics Platform for You?

Marketing Attribution Software Marketing attribution software is a tool that helps evaluate the impact and success of marketing efforts by assigning revenue or conversions to specific marketing channels, campaigns, and touchpoints. The attribution software provides insights into how different marketing activities contribute to customer journeys and conversions, and calculates the return on investment (ROI) for… Continue reading Marketing Attribution Software