“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker’s words may be over a century old, but marketers today can still relate. While marketing tools have evolved significantly since then, budget misallocation remains a persistent challenge. A recent global survey of 1,000 marketers by Rakuten… Continue reading 10 Common Marketing Budgeting Mistakes and How to Fix Them
Author: Checkmedia
Go-to-Market Strategy Explained with Examples
Go-to-Market Strategy Explained with Examples What is a Go-to-Market Strategy Go-to-Market strategy for a startup is a part of a Pre-Term Sheet that outlines proposed investment details. Your Go-to-Market strategy has to be comprehensive and validated to impress the investor and secure the budget for market expansion. A good GTM strategy includes a detailed description… Continue reading Go-to-Market Strategy Explained with Examples
Implement Marketing Mix Modeling in Four Steps
Implement Marketing Mix Modeling in Four Steps Part of the money businesses spend on growth unfortunately is wasted. In attempts to minimize the waste companies use various tools to understand what activities really work. Every approach has some limitations and even the widely used multi-touch attribution method is losing its effectiveness with elimination of third-party… Continue reading Implement Marketing Mix Modeling in Four Steps
Essential Marketing Metrics for SMO Startups and Global Businesses
Essential Marketing Metrics for SMO Startups and Global Businesses Introduction In the dynamic landscape of digital marketing, Social Media Optimization (SMO) has emerged as a pivotal strategy for startups, midsize enterprises, and small businesses alike. To navigate the digital realm effectively, understanding and leveraging key marketing metrics is crucial. These metrics provide actionable insights into… Continue reading Essential Marketing Metrics for SMO Startups and Global Businesses
Comprehensive Guide on Go-to-Market Strategy with Examples
Comprehensive Guide on Go-to-Market Strategy with Examples Typical issues on Go-to-Market Strategy There are two kinds of people who need a Go-to-Market Strategy. These are company executives and marketing managers, CEO and CMO. A typical problem for a CEO is when the CEO has a goal for annual profit, but has no strategy on how… Continue reading Comprehensive Guide on Go-to-Market Strategy with Examples
Achieve Marketing Sustainability and Effectiveness with a Smart Tool
Achieve Marketing Sustainability and Effectiveness with a Smart Tool In today’s rapidly evolving business landscape, companies are increasingly recognizing the importance of sustainability and environmental responsibility. One area that has garnered our attention is the role of sustainable marketing in influencing carbon emissions. CheckMedia’s approach to sustainable marketing practices At CheckMedia, we recognize that conventional… Continue reading Achieve Marketing Sustainability and Effectiveness with a Smart Tool
All about Online and Offline Affiliate Marketing Tools
All about Online and Offline Affiliate Marketing Tools Evolution of affiliate marketing While affiliate marketing is now synonymous with the online realm, its roots stretch back to a time before the digital era. This promotion strategy is centered around drawing customers by rewarding those who vouched for a product. The first affiliate marketing program on… Continue reading All about Online and Offline Affiliate Marketing Tools
How Uber Wasted Millions on Useless Digital Ads
How Uber Wasted Millions on Useless Digital Ads Uber’s approach to marketing Uber is a ride-hailing company that has been known to spend heavily on advertising. The company invested in various forms of advertising, such as TV commercials, billboards, and online ads, to raise brand awareness and attract new customers. However, some analysts have criticized… Continue reading How Uber Wasted Millions on Useless Digital Ads
Achieve Excellence with these Technological Marketing Tools
Achieve Excellence with these Technological Marketing Tools Technological marketing opportunities Technological marketing refers to the use of technology to support promotional activities and reach target audiences. It involves leveraging various digital tools, platforms, and channels to gather data, create, and distribute ad messages, and measure their impact. Here we will talk about examples of technological… Continue reading Achieve Excellence with these Technological Marketing Tools
8 Tips to Perfect Your Marketing Copywriting
8 Tips to Perfect Your Marketing Copywriting What is marketing copywriting? Copywriting in marketing is focused on creating promotional texts that generate sales, such as sales letters, ads, emails, and product descriptions, with the goal of persuading interested shoppers to make a purchase. Good marketing copywriting is clear, concise, and written in a way that… Continue reading 8 Tips to Perfect Your Marketing Copywriting