How we Reduced CAC and Implemented FP&A for a Lottery Operator
How we Reduced CAC and Implemented FP&A for a Lottery Operator In this case study, we outline how we helped a client to implement transparent...
Join the 2% startups
who successfully pitch
project
and secure funding on favorable terms
With our services, get clear and actionable answers to investors’ questions —regarding growth model,
customer forecasts to CAC, LTV, and other key metrics.
Go-to-Market strategy for investors
Find out how much marketing investment you need and how many customers you can acquire at your stage — make your project fundable
Preparation for Commercial Due Diligence (CDD) and fundraising
Prepare you startup for investment round with higher valuation
We have deep insight into the key challenges startups face and
confidently help overcome them
How brand investments increase valuation in the next funding round — without it, you risk killing the startup.
Growth speed and marketing spend benchmarks for your stage. Miss these, and you’re out.
Every forecast and analytics comes with methodology and cases.
Independent validation is key — self-made growth forecasts are ignored.
Why our solutions deliver real value
and has practical approach
Built for enterprises, tailored for startups.
Startups lack experience with scaling marketing investments 10x annually.
Startups don’t know how to add non-GA measurable channels.
All outputs are in XLS — ready for your P&L.
Is your growth story
investor-ready?
Service comparison
.
CAC benchmarks
Go-to-Market strategy
for investors
Preparation for CDD
and fundraising
Goals
Find out your optimal CAC and effective marketing channels
Make your project fundable
Prepare your project for funding and unlock the potential for a higher valuation
Analytics
Evaluation of marketing budget for your KPI
Evaluation of potential number of new clients you can acquire for your current investment round
Build potential revenue growth
Analytics result format
PPT with basic analytics, enough to build your PPT deck or get preliminary marketing budget assessment
CAC benchmark report plus:
– PPT with basic and advanced analytics, plus an XLS calculator for scenario modeling — including CAC, ROI, customer retention, transactions, GMV, and other key revenue drivers
Go-to-Market strategy plus:
– Partners for media planning and validating execution capability
– Due Diligence (DD)-room materials
Forecast period and granularity
1 year without further breakdown
1 to 5-year with monthly and weekly breakdowns. Typical P&L needs 5 years forecast plan
1 to 5-year with monthly and weekly breakdowns. Typical P&L needs 5 years forecast plan
KPI
Number of new customers
Any (number of new customers, revenue ($), number of sales or installations and ect.)
Any (number of new customers, revenue ($), number of sales or installations and ect.)
competitors benchmarks linked to their investment round
Analyzed metrics
– Paid marketing budget allocation
– CAC
– Paid marketing budget allocation
– CAC, ROI, ROMI, ROAS
– Long term brand investment
– CAC, ROI, ROMI, ROAS
– Long term brand investment
– Paid marketing bidget allocation CAC, ROI, ROMI, ROAS
– Long term brand investment
– Portfolio allocation — budget allocation for managing multiple products/regions
– Long term brand investment
– Portfolio allocation — budget allocation for managing multiple products/regions
Advanced Marketing Materials for your Go-To-Marketing Strategy
–
+
+
Expert guidance for building slides for pitch deck and XLS in your financial model.
Online meeting with personal expert.
–
+
+
P&L connected to Go-To-Market strategy (1to 5-year)
–
–
+
Project valuation forecast, preparation for commercial due diligence
–
–
+
Price
Free
€ 590
On request
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FAQ
CAC benchmark
CAC benchmarks help businesses compare their customer acquisition costs to industry standards, enabling more informed decisions on marketing spend. CheckMedia’s analytics solutions provide clear CAC benchmarks to help optimize your marketing efficiency and profitability.
Marketing ROI analytics
Marketing ROI analytics involves measuring the return on investment from your marketing activities. With CheckMedia, gain precise insights into which campaigns drive revenue, helping you allocate budgets effectively for maximum profitability.
BrandAwareness
Brand awareness refers to how familiar your target audience is with your brand. CheckMedia’s tools help quantify and enhance your brand awareness, ensuring your marketing investments effectively build recognition and recall.
FP&A
Financial Planning & Analysis (FP&A) involves forecasting and analyzing a company’s financial performance. CheckMedia empowers FP&A teams with data-driven marketing insights, ensuring financial decisions align with marketing effectiveness and business growth.
Path to profitability
Path to profitability describes strategic actions taken to transition a company toward sustainable profitability. CheckMedia’s analytics highlight profitable marketing channels, guiding businesses clearly and effectively along their path to sustained profit growth.
GTM strategy
A brand portfolio is a collection of distinct brands managed by a single company, each serving different market segments. CheckMedia enables businesses to efficiently monitor and manage their entire brand portfolio, optimizing marketing resources and brand positioning.
Brand portfolio
Brand awareness refers to how familiar your target audience is with your brand. CheckMedia’s tools help quantify and enhance your brand awareness, ensuring your marketing investments effectively build recognition and recall.
Brandformance strategy
Brandformance strategy combines brand-building and performance marketing to drive both long-term brand equity and short-term revenue growth. CheckMedia helps implement effective brandformance strategies by clearly measuring the direct financial impact of branding activities.
CFO
The Chief Financial Officer (CFO) manages financial risks and strategies to drive profitability. CheckMedia equips CFOs with advanced analytics on marketing effectiveness and spend, helping them make financially sound decisions to maximize ROI.