How we Reduced CAC and Implemented FP&A for a Lottery Operator
How we Reduced CAC and Implemented FP&A for a Lottery Operator In this case study, we outline how we helped a client to implement transparent...
Unlock Marketing
Efficiency
with Data-Driven Insights
Explore CAC benchmarks, AI based ROI analytics and FP&A
tool
designed to boost your Brandformance.
AI based ROI analytics
High-precision ROI analytics to address challenges in optimizing marketing investment efficiency
FP&A tool for brand portfolio
Financial Planning and Analysis Online tool for regular work in large teams and complex projects that enhances transparency and efficiency
Why we’re trusted
Trusted by companies with annual marketing budgets from €1M to €300M
Passes finance, risk, and compliance checks during Due Diligence (DD)
Proven ROI methods — including for brand, merchandise, events, and sponsorships
Accurate sales forecasts for up to 3 years (1 year forecast with MAPE up to 5%)
All calculations can run on the client side — no sensitive data transfer required
Models include both performance and non-direct sales channels, including brandformance activities
Proven methods and experience that drive great marketing performance for you
The core of our methodology is Marketing Mix Modeling (MMM) which is more advanced than performance-only approaches (such as Google Analytics), and it enables full budget control. We provide a complete technical and methodological toolkit
Results may sting (you may cut spend), but usually lead to 3-5x budget growth over 3 years as finance views marketing as investment
Requires strong data handling – we streamline it via our software
Marketers using MMM often rise to founders or C-level roles – execs love accurate forecasts
Ready to boost
your
marketing performance?
Service comparison
.
CAC benchmarks
AI based ROI analytics
(for 1 brand/region)
(for 1 brand/region)
FP&A tool for brand portfolio
Delivery
Chat bot
Сonsulting project with PPT, XLS
Self-service SAAS or on primes solution
Sales plans auditing (if marketing investment is enough to achieve sales goals)
+
+
+
CAC benchmarks for market/product
+
+
+
Marketing Budget estimation for new product launch
+
+
+
Brandawarness ROI management
–
+
+
Adding new channels in media mix (for example branding investment)
–
+
+
Increasing conversion rate of performance advertising by branding investments
–
+
+
Marketing budget optimization, what if analysis and scenario planning
–
+
+
Building path to profitability with branding investment
–
GTM strategy for 1-5 years
GTM-strategy for 1-5 years and execution
Portfolio management
–
Halo effects only
Managing brand portfolio
CFO report (all needed documents to make your CFO believe in branding investment)
–
–
+
Execution partners (local advertising agencies over the world)
–
–
+
Price
Free
€ 4 900
On request
Latest in our blog
5 Best Go-to-Market Consulting Firms and Free Resources They Offer
5 Best Go-to-Market Consulting Firms and Free Resources They Offer In this article, we review five consulting services that specialize in Go-to-Market (GTM) strategy or...
10 Common Marketing Budgeting Mistakes and How to Fix Them
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker’s words may be over a century...
FAQ
CAC benchmark
CAC benchmarks help businesses compare their customer acquisition costs to industry standards, enabling more informed decisions on marketing spend. CheckMedia’s analytics solutions provide clear CAC benchmarks to help optimize your marketing efficiency and profitability.
Marketing ROI analytics
Marketing ROI analytics involves measuring the return on investment from your marketing activities. With CheckMedia, gain precise insights into which campaigns drive revenue, helping you allocate budgets effectively for maximum profitability.
BrandAwareness
Brand awareness refers to how familiar your target audience is with your brand. CheckMedia’s tools help quantify and enhance your brand awareness, ensuring your marketing investments effectively build recognition and recall.
FP&A
Financial Planning & Analysis (FP&A) involves forecasting and analyzing a company’s financial performance. CheckMedia empowers FP&A teams with data-driven marketing insights, ensuring financial decisions align with marketing effectiveness and business growth.
Path to profitability
Path to profitability describes strategic actions taken to transition a company toward sustainable profitability. CheckMedia’s analytics highlight profitable marketing channels, guiding businesses clearly and effectively along their path to sustained profit growth.
GTM strategy
A brand portfolio is a collection of distinct brands managed by a single company, each serving different market segments. CheckMedia enables businesses to efficiently monitor and manage their entire brand portfolio, optimizing marketing resources and brand positioning.
Brand portfolio
Brand awareness refers to how familiar your target audience is with your brand. CheckMedia’s tools help quantify and enhance your brand awareness, ensuring your marketing investments effectively build recognition and recall.
Brandformance strategy
Brandformance strategy combines brand-building and performance marketing to drive both long-term brand equity and short-term revenue growth. CheckMedia helps implement effective brandformance strategies by clearly measuring the direct financial impact of branding activities.
CFO
The Chief Financial Officer (CFO) manages financial risks and strategies to drive profitability. CheckMedia equips CFOs with advanced analytics on marketing effectiveness and spend, helping them make financially sound decisions to maximize ROI.