5 Best Go-to-Market Consulting Firms and Free Resources They Offer

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5 Best Go-to-Market Consulting Firms and Free Resources They Offer

In this article, we review five consulting services that specialize in Go-to-Market (GTM) strategy or have it as one of the core areas of expertise. You’ll learn about the types of clients they work with, the industries they have experience in, and the analytical tools they use to refine GTM strategies. Plus, we’ve included details on the free resources each company offers that you can use to optimize your own GTM approach. Whether you’re launching a new product or looking to scale, this guide will help you identify the right consulting partner for your business needs.

A startup launch can feel like leaping into the unknown, with no clear footing. And the statistics don’t offer much comfort — approximately 90% of startups fail, with 10% not surviving their first year, according to Forbes. Why do they fail? CB Insights analysis shows that 38% ran out of cash or couldn’t raise the funding they needed, while 35% struggled because there simply wasn’t enough market demand for their product.

Poor resource allocation can make or break a startup’s Go-To-Market strategy. Overspending on customer acquisition or marketing without clear returns can drain budgets fast. At the same time, investors expect data-driven proof of market opportunity, realistic growth potential, and a scalable business model before committing capital.

That’s why conducting comprehensive market research and leveraging data-driven analytics for budget allocation is essential. A well-crafted GTM strategy incorporates these elements — along with other critical components — and acts as a bridge, guiding startups toward sustainable growth and success.

Even though established companies have more resources and brand recognition, they still require the same rigorous calculations when launching a new product or entering a new market. While they may not face the same immediate financial pressures as startups, the risks remain significant — misallocated budgets, poor market positioning, or incorrect pricing strategies can lead to substantial revenue losses, brand damage, or failed market expansion.

Rather than navigating these complexities alone, many companies turn to consulting services to streamline the process, avoid costly mistakes, and accelerate success. Below are five consulting firms that specialize in helping businesses launch and expand efficiently.

Revenue Funnel

Revenue Funnel is a UK-based consulting firm specializing in optimizing Go-To-Market strategies for private equity and venture capital-backed companies. While headquartered in the UK, they operate globally, working with B2B organizations across industries such as data analytics, financial services, and quality assurance.
Revenue Funnel employs a variety of proprietary tools and methodologies to evaluate and optimize GTM strategies, including:

  • GTM Building Blocks Framework: A structured approach to eliminate misalignment and create streamlined strategies that drive consistent growth and accurate forecasting.
  • 12-Point Revenue Model: A comprehensive framework that delves into every stage of the B2B buyer journey, ensuring cohesive and aligned GTM strategies.
  • 190-Point GTM Maturity Assessment: A thorough evaluation to uncover hidden growth blockers and assess the maturity of a company’s GTM strategy.

Free personalized report

Revenue Funnel offers a complimentary Go-To-Market assessment designed to identify hidden growth opportunities and optimize your revenue strategies. To receive this free assessment, you need to complete a short quiz and fill out a contact form on their website.

They will evaluate the following key areas:

  • Go-to-market Strategy: Check how well your sales and marketing align with market trends and your value proposition.
  • Target Addressable Market: Analyze how effectively you define and reach your target customers.
  • Buyer Journey Alignment: Check if your sales process matches your prospect’s path to purchase.
  • Sales Process Execution: Evaluate how well your processes support consistent sales growth.

​Alexander Group

​Alexander Group is a management consulting firm specializing in revenue growth strategies, with GTM strategy as one of its core areas of expertise. The firm operates globally, with offices in the United States, Europe, and Latin America.

They work with a wide range of clients, from large multinational corporations to smaller, growth-focused firms. Their expertise spans multiple industries, including business services, distribution, financial services, healthcare, life sciences tools & services, manufacturing, and media & consumer technology.They employ a variety of proprietary tools and methodologies to evaluate Go-To-Market strategies, identify areas for improvement, and implement data-driven solutions to enhance revenue growth and market competitiveness including:

  • Revenue Growth Model: A framework that aligns sales, marketing, and service functions to drive sustainable revenue growth.
  • Pricing Strategy Development: Crafting value-based pricing strategies tailored to products and services, aligned with business goals.
  • Customer Research: Conducting targeted research to identify customer value drivers, solution preferences, competitive perceptions, and pricing needs.
  • Process and Tools Optimization: Enhancing pricing operations through appropriate ownership and organizational structures to support price realization.

Complimentary briefing

​Alexander Group offers complimentary briefings that you can schedule by completing the contact form on their website. These personalized sessions provide insights and best practices from their comprehensive research to help organizations navigate current market challenges. Since Alexander Group’s expertise extends beyond GTM strategy, they offer a diverse range of topics, including driving growth, enhancing customer experience, leveraging AI in marketing, as well as some industry-specific research. In addition to briefings, their website features e-books, podcasts, and surveys. By filling out the contact form, you can access a survey on AI adoption in the GTM process.

CheckMedia

CheckMedia is a marketing consulting firm specializing in marketing-driven Go-to-Market strategies, leveraging advanced AI and metamodels to align marketing initiatives with the company’s financial objectives. It serves a diverse range of clients at various stages, including startups, small to medium-sized businesses, and global brands, while supporting both B2B and B2C business models.

CheckMedia has worked with clients in the European Union and the MENA region, and has the potential to provide services globally.

The firm has experience across a wide range of industries, including finance, cryptocurrency, gaming, FMCG, retail, pharma, E-com, automotive, insurance, real estate, B2B, media & entertainment.​

CheckMedia employs proprietary AI-powered tools and proven methodologies to evaluate and optimize GTM strategies, including:​

  • Go-to-Market strategy for investors: Utilizing advanced AI and CAC benchmarks to provide quick and cost-effective guidance on GTM strategy challenges, enabling efficient budget planning and hypothesis testing for customer acquisition cost (CAC) and return on ad spend (ROAS).
  • AI-based ROI analytics: Offering advisory sessions to apply sophisticated marketing mix modeling, aiming to balance growth and profitability by managing key business KPIs such as annual recurring revenue (ARR), ROAS, and lifetime value to customer acquisition cost ratio (LTV/CAC).
  • Financial Planning and Analysis (FP&A) tool for brand portfolio: Building financial models tailored to clients’ marketing performance history, focusing on ARR, ROAS, and LTV optimization, with regular updates to fine-tune future marketing activities.
  • Preparation for Commercial Due Diligence (CDD) and fundraising: Assisting clients in aligning their GTM strategies with investor requirements, including developing robust 1-5 year marketing roadmaps and preparing for commercial due diligence processes.

Free GTM strategy calculation

CheckMedia offers a free GTM strategy calculator that provides a marketing-driven budget analysis. You need to submit a contact form and answer ten questions about your business and marketing to get the results via email.

The analysis includes:

  • Marketing Budget Validation – Estimates the required budget to acquire your target number of new customers.
  • Marketing Mix Optimization – Recommends the best channel mix based on your industry and location.
  • Customer Acquisition Cost (CAC) Forecast – Predicts CAC for each channel to help optimize budget allocation.

How It Works:
The calculation is powered by AI-driven CAC benchmarks using metamodels from real marketing campaign data across industries and company sizes. Instead of providing generic estimates, the system selects the most relevant metamodel, delivering results tailored to your business case.

SBI Growth

​SBI Growth is a management consulting firm specializing in Go-to-Market strategies to drive organizational growth through tailored solutions. It is headquartered in Southlake, Texas, with offices in the United States and Europe. The firm caters to a broad spectrum of clients, from innovative companies to private equity firms seeking growth and sustainable value. They serve a diverse range of industries, including software, technology, media, healthcare, private equity, transportation, logistics, business services, industrial, and original equipment manufacturers (OEM).SBI Growth employs the following tools and proven methodologies to evaluate and optimize Go-to-Market strategies, including:​

  • GTM Strategy Consulting: Developing customized go-to-market guidance that drives growth, grounded in a thorough understanding of the client’s business.
  • Business Advisory: Providing actionable insights for high-impact growth using proven methodologies, market-specific analysis, and custom recommendations.
  • Revenue Operations: Offering Rev-Ops-as-a-Service to provide on-demand access to centralized, tech-agnostic resources aimed at driving revenue growth.

Free webinars

SBI Growth offers free, on-demand webinars covering various topics, including Go-to-Market strategies. You can access them anytime by registering on their website. They also provide podcasts, which are available to stream without registration.

They also offer a free consultation to discuss your goals and requirements. During this session, their experts will help you clarify your priorities and provide actionable insights to improve your organization’s performance.

Aventi Group

Aventi Group is a product marketing agency specializing in Go-to-Market execution for high-tech clients. Headquartered in Silicon Valley, California, the firm primarily serves B2B technology companies across the United States, ranging from startups to established enterprises. While their core focus is on U.S.-based clients, they have also worked with international companies on expansion and market entry strategies.

They serve a diverse range of industries, including cybersecurity, big data, information technology, fintech, facility management, legal software, and human resources software.

The firm employs a comprehensive and data-driven approach to develop and optimize Go-to-Market (GTM) strategies for their clients. Some of their tools and methodologies include:​​

  • AI-Enhanced Efficiency: Artificial intelligence for streamlining marketing operations, optimizing campaigns, and improving customer targeting.
  • Proven Methodologies and Templates: Structured frameworks like messaging templates, competitive battlecards, and product launch roadmaps.
  • Market Research and Analysis: In-depth research on industry trends, competitor positioning, and customer insights.
  • Predictive and Performance Analytics: Predictive modeling and performance tracking to anticipate market trends and refine campaign effectiveness.

Free webinars, e-books, templates

They offer a variety of valuable resources, including templates, e-books, webinars, and YouTube videos. Some content is freely accessible, while other materials require submitting contact information. For example, you can watch a webinar on common GTM slip-ups or download an e-book on best practices for product launches after filling out a form.

Conclusion

Without a well-planned Go-to-Market strategy, even the best products can struggle to gain traction in a competitive market. The consulting services featured in this article bring expertise in various aspects of GTM strategy, offering the knowledge, tools, and insights needed to support a successful market entry or product launch.Each firm offers unique strengths, so the key is to choose the one that best aligns with your business goals and needs. By leveraging the right expertise, you can optimize your GTM approach, reduce risks, and accelerate your path to growth.

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