Month: December 2022

Traditional and digital marketing share many of the same fundamentals. Still, digital marketing is generally considered a relatively new tool for businesses to communicate with clients and acquire information about their habits. Today, both strategies are commonly integrated into organizations’ efforts. Marketing activities are focused on enhancing a company’s market share for its products or… Continue reading Challenges and Opportunities for Digital Marketing in 2023

Sports marketing is a type of marketing that is specifically designed to promote and market sports-related and non-sports-related products and services. It is a broad field that can encompass everything from advertising and sponsorships to event management and public relations. With millennials switching to new platforms to access sports, the role of traditional media and… Continue reading What’s New in Sports Marketing?