When the COVID-19 hit, businesses reduced spending on marketing, but with the pandemic restrictions behind us, budgets have started to climb back. Gartner’s annual survey reveals that marketing budget share has increased by 3% since 2021 reaching 9.5% of company revenue. And growing budgets mean more work for media buyers. Challenging times are not over… Continue reading Media Buying: Types, How It Works and Tips for Making the Most of It