Tag: tag35

Go-to-Market Strategy Explained with Examples What is a Go-to-Market Strategy Go-to-Market strategy for a startup is a part of a Pre-Term Sheet that outlines proposed investment details. Your Go-to-Market strategy has to be comprehensive and validated to impress the investor and secure the budget for market expansion. A good GTM strategy includes a detailed description… Continue reading Go-to-Market Strategy Explained with Examples

Implement Marketing Mix Modeling in Four Steps Part of the money businesses spend on growth unfortunately is wasted. In attempts to minimize the waste companies use various tools to understand what activities really work. Every approach has some limitations and even the widely used multi-touch attribution method is losing its effectiveness with elimination of third-party… Continue reading Implement Marketing Mix Modeling in Four Steps