Marketing budget keeps growing. Finance still cannot see what will pay off
We help CEOs, CFOs and CMOs understand which marketing investments will drive sales, reduce CAC and create long-term brand return over a five-year horizon with monthly and weekly breakdowns.
Instead of arguing whether branding is "necessary", we turn media plans into financial scenarios: how much to invest, what sales impact to expect, how performance-marketing CAC will change, and when the returns should appear.
14‑day money‑back guarantee · Secure Stripe checkout
The Paid Service: CFO-Ready AI ROI Analytics
Delivery. Consulting project with a finance-ready PPT and XLS for one product and region.
Advanced MMM. Applied where sufficient historical data is available to quantify channel effects and build finance-ready scenarios.
Metamodeling. When full MMM is not yet possible, metamodels support new-market entry, channels not used before and fast launch with limited data.
Branding Effect. Quantify how brand activity affects future demand, performance-channel efficiency and blended CAC over a long horizon.
Channel Expansion. Test branding and reach channels in the model before investing, and see how sales, CAC, and ROI are expected to change.
Who this model is for
CEOs and CFOs who need predictable returns.
CMOs justifying brand and new channels in financial terms.
Boards deciding if marketing is growth capital or an expense.
What founders say
"We had only performance campaigns, CAC was $3.25, and every budget discussion was about cost. The model showed how much to invest in branding over the next two years, how it would lift demand, and how blended CAC could fall to $1.85. It gave finance a clear reason to approve the plan."
— Aleksander, CEO of a Fintech group
From marketing expense to a finance-ready growth model
What finance usually sees:
- Marketing requests keep growing, but the expected financial return is unclear.
- Brand investment looks like a cost because its long-term impact is not reflected in the model.
What we add:
- A finance-ready scenario model covering sales, CAC, ROI, payback, and returns from brand investment.
- Advanced MMM and metamodels are used under the hood depending on data maturity.
Service comparison
Feature
Startup Growth & EBITDA Builder
AI-Based
ROI Analytics
Delivery
XLS workbook with a one-year scenario and basic P&L through EBITDA
Advanced MMM + metamodeling extensions, finance-ready PPT and XLS
Sales plans auditing
+
+
Marketing budget estimation for a new product launch
+
+
Long-term brand investment return and payback model
—
+
Metamodeling for new markets and new channels
—
+
Fast MMM launch with limited historical data
—
+
5-year KPI, CAC and ROI planning with monthly and weekly breakdowns
—
+
Price
Free
€4,900
per product / region
Refund Policy: 14-day money-back guarantee if the result does not meet the agreed brief
Support: Questions? Contact us at ak@checkmedia.com.
Secure Checkout: All payments are processed via Stripe.
Do not approve marketing as a belief.
Approve it as a financial scenario.
Model sales, CAC, ROI and brand payback over five years with monthly and weekly breakdowns.
