Control Growth and Marketing
ROI—Every Month
FP&A Analytics helps CEOs, CFOs, CMOs and agencies keep business growth and marketing ROI under control—across revenue, CAC, payback and EBITDA contribution.
Our specialists use the AdoptoMedia Platform to identify growth and ROI gaps and recommend investment changes. The client or its agency uploads data and executes approved actions; if needed, we provide an authorized partner.
Annual managed service · Price per active model
The Paid Service: Managed FP&A Analytics
Delivery. Managed annual service in the AdoptoMedia Platform for one active AI ROI model, supported by our specialists.
Monthly Growth & ROI Control. Compare actual growth, marketing spend, CAC, payback and ROI with target economics, then identify the drivers of each gap.
Quarterly Optimization. Reallocate marketing investment and update scenarios to protect growth, ROI and EBITDA contribution.
Managed Workflow. The client’s agency—or an authorized partner—uploads data; our specialists analyze results and prepare actions.
Agency Support. If the client has no execution agency, we provide an authorized partner from our pool; execution fees are contracted separately.
Who This Service Is For
CEOs and CFOs keeping marketing accountable for target growth and EBITDA.
CMOs protecting marketing ROI across products, regions and channels.
Agencies executing clear actions to improve growth and ROI.
Growth & ROI Control Cycle
"Marketing creates value only when it delivers profitable growth. FP&A Analytics connects monthly growth and ROI control, quarterly investment optimization and the agency’s execution throughout the year."
— CheckMedia FP&A methodology
From One-Time Analysis to Continuous Growth & ROI Control
What Finance Often Sees:
- Marketing is reviewed after the fact, once growth or ROI has missed the target.
- Products, regions and channels are assessed separately.
What Finance Often Sees:
- One monthly control cycle for growth, CAC, payback and marketing ROI.
- One portfolio optimization every quarter, with execution actions for the agency.
Manual Growth & ROI Control vs Managed FP&A Analytics
Activity
Manual analyst work
Managed FP&A Analytics
Monthly data consolidation
4–6 analyst hours / month
Client or agency uploads the standard data template
Growth & ROI variance analysis
6–8 hours / month
Included every month
Revenue, CAC and payback review
3–5 hours / month
Included every month
Quarterly investment optimization
12–18 hours / quarter
Included every quarter
Agency action coordination
2–4 hours / month
Decision brief included; authorized partner available
Scenario updates
20–50 hours / year
Covered within the agreed quarterly scope
Estimated annual analyst workload
≈250–400 hours / active product-region
≈2–4 input hours / month for client or agency
Delivery setup
Analyst builds and maintains the control process
Managed by specialists in the AdoptoMedia Platform
Annual cost
250–400 hours × internal or agency hourly rate
€6,900
per active model / year
Indicative workload assumes monthly growth and ROI reviews, four quarterly optimization cycles and reasonably structured source data. Actual hours depend on data quality and the number of stakeholders.
Service Start: Begins after the target growth economics and standard data template are validated.
Support: Questions? Contact us at ak@checkmedia.com.
Annual invoice per model: Media and agency fees are excluded.
Turn Marketing ROI
into Profitable Growth
Control growth and ROI every month, optimize investment every quarter and keep execution accountable to agreed actions.
