Unlock Marketing Efficiency
with Data-Driven Insights

Explore CAC benchmarks, AI based ROI analytics and FP&A
tool
designed to boost your Brandformance.

CAC benchmarks

Uncover opportunities to improve your Customer Acquisition Cost (CAC)

AI based ROI analytics

High-precision ROI analytics to address challenges in optimizing marketing investment efficiency

FP&A tool for brand portfolio

Financial Planning and Analysis Online tool for regular work in large teams and complex projects that enhances transparency and efficiency

Why we’re trusted

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Trusted by companies with annual marketing budgets from €1M to €300M

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Passes finance, risk, and compliance checks during Due Diligence (DD)

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Proven ROI methods — including for brand, merchandise, events, and sponsorships

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Accurate sales forecasts for up to 3 years (1 year forecast with MAPE up to 95%)

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All calculations can run on the client side — no sensitive data transfer required

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Models include both performance and non-direct sales channels, including brandformance activities

Proven methods and experience that drive great marketing performance for you

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The core of our methodology is Marketing Mix Modeling (MMM) which is more advanced than performance-only approaches (such as Google Analytics), and it enables full budget control. We provide a complete technical and methodological toolkit

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Results may sting (you may cut spend), but usually lead to 3-5x budget growth over 3 years as finance views marketing as investment

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Marketers using MMM often rise to founders or C-level roles – execs love accurate forecasts

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Accurate sales forecasts for up to 3 years (1 year forecast with MAPE up to 95%)

Ready to boost 
your
marketing performance?

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Service comparison

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CAC benchmarks

AI based ROI analytics
(for 1 brand/region)

FP&A tool
for brand portfolio

Delivery

Chat bot

Сonsulting project with PPT, XLS

Self-service SAAS or on primes solution

Sales plans auditing (if marketing investment is enough to achieve sales goals)

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CAC benchmarks for market/product?

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Marketing Budget estimation for new product launch

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Brandawarness ROI management

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Adding new channels in media mix (for example branding investment)

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Increasing conversion rate of performance advertising by branding investments

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Marketing budget optimization, what if analysis and scenario planning

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Building path to profitability with branding investment

GTM strategy for 1-5 years

GTM-strategy for 1-5 years and execution

Portfolio management

Halo effects only

Managing brand
 portfolio

CFO report (all needed documents to make your CFO believe in branding investment)

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Execution partners (local advertising agencies over the world)

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Price

€0 (-100%)

€ 4 900

On request

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