International Marketing

As a business scales and starts to conquer new markets, the question of how to most effectively promote products and services to customers in other countries becomes increasingly important. There are a number of different ways to approach international marketing, and the most effective strategy depends on the products or services being offered as well… Continue reading International Marketing

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Types of Advertising Media Channels and their Pros and Cons

Communicating a message to as many people as possible is the goal of advertising. The most common techniques are TV, radio, and social media. Professionals in marketing, advertising, and media planning are constantly developing strategies to explore the benefits and drawbacks of different types of ads and marketing communication. The Definition of Advertising Media Advertising… Continue reading Types of Advertising Media Channels and their Pros and Cons

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Media Buying: Types, How It Works and Tips for Making the Most of It

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When the COVID-19 hit, businesses reduced spending on marketing, but with the pandemic restrictions behind us, budgets have started to climb back. Gartner’s annual survey reveals that marketing budget share has increased by 3% since 2021 reaching 9.5% of company revenue. And growing budgets mean more work for media buyers. Challenging times are not over… Continue reading Media Buying: Types, How It Works and Tips for Making the Most of It

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Role of Data Science in Marketing

Data science is the process of deriving knowledge and insights from information through the application of scientific methods, advanced analytics, algorithms, and domain knowledge. It has revolutionized many industries in recent years, and marketing is no exception. Mckinsey’s research demonstrates that marketers implementing data science in decisions-making process increase client acquisition by 23 times, customer… Continue reading Role of Data Science in Marketing

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