According to the most recent Next & Co. Digital Media Wastage Report, advertisers continued to waste their digital ad spend in the April to June 2022 quarter, squandering more than $94.3 million despite increased advertising budgets post-pandemic. The amount of digital ad waste, which averages 41% of audited spending, is a little less than the… Continue reading How to Stop Wasting Millions on Digital Advertising?
In recent years, a growing number of marketers have turned to technology to streamline their operations and enhance user experience and satisfaction. Artificial intelligence-powered marketing platforms are an example of such innovations helping businesses worldwide to optimize planning processes and a lot more. These platforms allow marketers to gather more detailed information about potential customers,… Continue reading All about AI Marketing: Definition, Use Cases, Tools